Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing



        Robert Kugel's Analyst Perspectives

        About the Analyst

        Robert Kugel

        Rob heads up the CFO and business research focusing on the intersection of information technology with the finance organization and business. The financial performance management (FPM) research agenda includes the application of IT to financial process optimization and collaborative systems; control systems and analytics; and advanced budgeting and planning. Prior to joining Ventana Research he was an equity research analyst at several firms including First Albany Corporation, Morgan Stanley, and Drexel Burnham, and a consultant with McKinsey and Company. Rob was an Institutional Investor All-American Team member and on the Wall Street Journal All-Star list. Rob has experience in aerospace and defense, banking, manufacturing and retail and consumer services. Rob earned his BA in Economics/Finance at Hampshire College, an MBA in Finance/Accounting at Columbia University, and is a CFA charter holder.


        Recent Posts

        Trintech provides finance departments in midsize and larger organizations with software to accelerate their accounting close processes. This record-to-report (R2R) cycle is complex because it involves the coordination of numerous people, many systems and multiple sources of data. There are iterative portions that involve cycles of reviews and multiple levels of approvals. These include reconciliations and adjusting of entries during the close as well as authoring, editing and updating...

        Read More

        Topics: Office of Finance, Financial Performance Management, ERP and Continuous Accounting, digital finance

        Ventana Research coined the term intercompany financial management (IFM) to define a discipline for structuring and handling transactions within a corporation and between its legal entities designed to maximize staff efficiency and accounting accuracy while optimizing tax exposure, minimizing tax leakage and ensuring consistent tax and regulatory compliance. Technology has advanced to a point where this approach is feasible and cost effective. For that reason, Ventana Research asserts that by...

        Read More

        Topics: Office of Finance, ERP and Continuous Accounting, digital finance

        FinancialForce offers cloud-based ERP and professional services automation (PSA) software. The company targets midsize and larger services companies, especially those that provide professional services (such as consultants or field service organizations) as well as those that offer subscription-based or recurring revenue services and products. FinancialForce’s key point of differentiation is that it is built natively on the Salesforce platform, ensuring that CRM data is already located on the...

        Read More

        Topics: Office of Finance, Business Planning, Digital Commerce, ERP and Continuous Accounting, Subscription Management, digital finance, Revenue Management, Revenue, Lease and Tax Accounting

        The subscription and recurring revenue business models became a significant part of the economy this century with the advent of streaming services for entertainment and software as a service. They have grown in popularity because they enhance customer lifetime value by evolving what had previously been a one-time-sale relationship into a delivery of ongoing services which can create a more loyal customer relationship as well as provide a regular, more predictable revenue stream. I recommend...

        Read More

        Topics: Office of Finance, Financial Performance Management, ERP and Continuous Accounting, digital finance

        Ventana Research recently announced its 2023 research agenda for Operations and Supply Chain, continuing the guidance we’ve offered for nearly two decades to help organizations across industries derive optimal value and improved outcomes from business technology.

        Read More

        Topics: Continuous Planning, Product Information Management, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain, supplier relationship management, Property Technology, Continuous Supply Chain & ERP

        Ventana Research recently announced its 2023 Market Agenda for the Office of Finance, continuing the guidance we have provided since 2003 on the practical use of technology for the finance and accounting department. Our insights and best practices aim to enable organizations to operate with agility and resiliency, improving performance and delivering greater value as a strategic partner.

        Read More

        Topics: Office of Finance, Business Planning, Financial Performance Management, ERP and Continuous Accounting, digital finance, profitability management, Revenue, Lease and Tax Accounting

        A professional services automation application marries front- and back-office functions, helping services organizations address core business challenges by ensuring that:

        Read More

        Topics: Office of Finance, Financial Performance Management, ERP and Continuous Accounting

        Vertical strategies for enterprise resource planning systems are not new. They emerged more than two decades ago as vendors looked for ways to reduce costs and shorten time-to-value in a software category that was notorious for high costs and extended timelines. A vertical-plus strategy – the plus means it’s a platform, not just an application – takes advantage of recently available technology to extend the ease of implementation and maintenance of the system by having deeper integration with...

        Read More

        Topics: Office of Finance, Cloud Computing, ERP and Continuous Accounting, digital finance, AI and Machine Learning

        Workiva offers an environmental, social and governance application that enables organizations to manage the highly distributed tasks necessary for reporting to regulators and stakeholders on ESG matters. ESG issues have grown increasingly pressing over the past few years as investors and government entities urge organizations to measure and disclose relevant metrics. I’ve already covered the broader topic as it relates to external reporting and how financial planning and analysis groups are...

        Read More

        Topics: Office of Finance, Business Planning, Financial Performance Management, digital finance

        Ventana Research uses the term “data pantry” to describe a method of data storage (and the technology and process blueprint for its construction) created for a specific set of users and use cases in business-focused software. It’s a pantry because all the data one needs is readily available and easily accessible, with labels that are immediately recognized and understood by the users of the application. In tech speak, this means the semantic layer is optimized for the intended audience. It is...

        Read More

        Topics: Continuous Planning, Business Intelligence, Data Management, Business Planning, Data, Financial Performance Management, Enterprise Resource Planning, continuous supply chain, data operations, digital finance, profitability management, Analytics & Data, Streaming Data & Events, AI and Machine Learning
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@isg-research.net

        View Policy

        Subscribe to Email Updates

        Posts by Month

        see all

        Posts by Topic

        see all


        Analyst Perspectives Archive

        See All